I contributed to the Padel Industry Report: Celebrities, Community, Content, and Competition, a project developed at Syracuse University’s S.I. Newhouse School of Public Communications in collaboration with Padel 22. This report explored the rapid rise of Padel in the United States, analyzing how community building, celebrity involvement, digital content, and competitive leagues are fueling its growth. My role included supporting research, trend analysis, and content development to highlight opportunities for sustainable expansion of the sport in the U.S. Through this experience, I strengthened my skills in industry research, collaborative reporting, and translating complex insights into accessible storytelling
